A Work At Home Mom (WAHM)
Defines Success
by Barb Niehaus
My one year anniversary of
entrepreneurship is rapidly approaching in a matter of
weeks. It was with great trepidation and fear of the unknown
that I began my online venture.
I became a telecommuter from my
home office as of 1987 but my position was one of an offsite
employee. For 13 years, I could count on a comfortable
weekly paycheck and as much job security as one could have
in this age of "downsizing". My comfort zone fit like a
glove as I am someone who cringes at the thought of change.
Alas, as they say, 'All good things
must come to an end'. New management appeared on the
corporate scene and unemployment soon loomed on the horizon,
The notion of securing a "real: job (a 9-5 position working
outside the home) was never a consideration. Once you have
become a telecommuter, it's highly unlikely that you ever
"go back" to the rat race.
My job search began in earnest. I
frantically searched for a replacement at-home career. Site
after site promised , "We'll get you a $40,000 a year job.
No experience necessary!" soon led me to realize the only
ones getting rich were those making the false promises. Why
would I submit any fee to find a job, I asked myself. If an
employer is "legit" there should never be a fee involved to
land a job. I learned that many others desperate to work at
home like myself were being caught in scams. "There must be
a site that offers WAH jobs with no money required", I
thought. So... If I couldn't find one, I'd start one! I
would create a website where visitors could go and find
links to telecommuting and home-based business opportunities
with no strings attached. In conjunction with the site, I
would publish a daily newsletter featuring work-at-home job
listings, business articles and tips and more.
I sat down and mapped out my goals
for the coming year:
1) A venture that would allow me to
continue being home with my 4 kids and to be a "hands-on"
mom. The flexibility to work my schedule around theirs.
2) As with any new business, I knew
I would be working for no income at the start. After 6
months, I was hoping to be at the point where my newsletter
would support itself in terms of paid advertisers, albeit
how small the revenue.
3) My targeted newsletter
subscriber base would reach 1,000 by year's end.
4) Very little capital, if any, was
to be allocated for start-up expenses.
5) If I wasn't still enthused and
in the honeymoon phase after a year, I would reconsider my
business.
As I approach my year's end, I feel
that I have reached, and at times, surpassed my original
goals set:
I am able to work around my
family's schedule. Rising at 4:00 a.m. allows me time before
they are on the move to answer email or research content for
the day's newsletter. I take a morning break to get them off
to school, work 4-5 additional hours until the bus deposits
them at home. IF time permits after dinner, I'll check my
email but sincerely try not to cut into our family time. My
office door is shut and my work day is over.
By six months, I was able to accept
paid advertising. My rates were extremely low but my
newsletter was self supporting! The income was enough to
cover my ISP, web host and other business expenses.
One year later my subscriber base
consists of 2,700 daily readers - 2 1/2 times my targeted
number!
My start-up costs have been
virtually nil. As a former consignment shop owner, I thrive
on thriftiness (all right- I'm downright cheap my friends
tell me). My website was created at no cost in exchange for
ads in my newsletter. There are an abundance of free sites
on the Internet where I continually promote my site and
newsletter. Ad swaps are popular and a super avenue for
spreading the word about your business or product. I am
proof that you don't need to spend huge amounts of money to
start with.
To date, I still love what I'm
doing. I have acquired many faithful readers, some of whom
have turned into friends. My Internet colleagues have been
super supportive and have been so instrumental in my online
growth. How many of the working population can make the
claim that they love going to work each day. It makes it
even better that my "commute" to work is a 10 foot walk to
my home office.
Have I succeeded? Without a doubt!
My salary currently is 1/2 of my former job but.. I'm doing
what I have a passion for and most importantly, I am able to
be here with, and for, my family. Now that's success!