How To Create and Market Your
own E-Book
by Michael Southon
The Internet presents an amazing
opportunity for anyone who knows how to research and write.
There's masses of free information
on the Web - all you have to do is gather it together and
package it, and you have an E-Book that people will pay for.
"But if there's so much free
information on the Web, why would anyone pay for my
E-Book?", you may be wondering.
The answer? Convenience!
They'd rather buy your E-Book and
save themselves the hours, days and weeks that you spent
researching it and putting it all together.
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STEP 1: Writing Your E-Book
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Pick a Topic. It could be 'How to
accept Credit Cards on the Web without having a Merchant
Account'. Or it could be '25 Free Resources For Getting More
Traffic', or it could be about Cooking, Gardening, Dog
Breeding, etc.
Write down the Title of your E-Book
in the center of a blank page and circle it. If you can't
think of a title yet, just write down the subject that your
E-Book will be about (e.g. Dog Breeding).
Then jot down 8 or 10 Basic
Ordering Ideas (BOIs) in a radius around your E-Book title
or concept.
If you're having trouble coming up
with BOIs, hold in your mind the title or concept of your
E-Book and then ask yourself these questions: WHO, WHAT,
WHERE, HOW and WHEN.
Now connect the Basic Ordering
Ideas to the E-Book title with outward-pointing arrows, like
the spokes of a wheel.
Under each BOI, draw a vertical
line and against that line, jot down the sub-ideas that
belong under that Basic Ordering Idea.
Now turn your Mind Map into an
outline. Take the Basic Ordering Ideas from your Mind Map
and order them, 1 to 10 (or 1 to 8, 1 to 12 etc); These are
your Chapter headings. Now take the sub-ideas and write them
down under each BOI; these are your Chapter sections.
I recommend you write the text of
your E-Book as a single Microsoft Word document. This allows
you to get a feel for the overall structure of your E-Book,
and it also makes spell-checking much easier.
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STEP 2: Creating Your E-Book
------------------------------
Now divide your Word document into
single pages; these will become the HTML pages of your
E-Book.
There are well over a dozen
different E-Book compilers on the market.
Here are two compilers that are
free:
- SbookBuilder: http://www.jansfreeware.com/jftools.htm#sbookbuilder
- eBookIt: http://www.cottagemicro.com/ebooks/
However, if you want to make a good
impression with your customers, I highly recommend that you
use a commercial E-Book compiler.
Here is a list of commercial E-Book
compilers:
- Activ EBook Compiler: http://www.ebookcompiler.com
- Document Publisher: http://www.fuguesoftware.com
- EBook Pro Compiler: http://www.ebookpro.com
- E-Book Publishing Wizard: http://www.successarsenal.com/
- EbookPaper: http://www.ebookpaper.com
- E-Publisher Gold: http://www.ebook-software.com
- ePublish Now: http://www.ebookgraphics.com
- FlipBrowser V. 1.0: http://www.flipbrowser.com
- ExeBook: http://www.exebook.com
- HTML2EXE: http://www.html2exe.com
- HyperMaker HTML 2000: http://www.bersoft.com
- Illuminatus v4.51: http://www.digitalworkshop.co.uk
- Infinite Ink: http://www.infiniteink.com
- NeoBook V. 4.0: http://www.neosoftware.com
- WebCompiler: http://www.webcompiler.com
- WebExe 1.3: http://www.aw-soft.com/webexe.html
- WinEbook: http://superwin.com/
------------------------------
STEP 3: Formatting Your E-Book
------------------------------
There are many sites that offer
ready-made E-Book templates, some free, some you would have
to pay for.
Here's a site that offers free
E-Book templates.
http://stickitsoftware.freeyellow.com/neobooktemplates/
And here are 2 sites where you can
buy ready-made templates:
http://www.web-source.net/ebookstarter/ebooktemplates.htm
http://www.msincome.com/Templates/covers.html
If you decide to create your own
format, here are some basic formatting tips. Your E-Book
should contain:
(i) an Index page that serves as
the entry point to your E-Book. It should contain a Welcome
message, your copyright statement, and a link to the
'Contents' page of your E-Book.
(ii) A 'Contents' page. This should
be a list of all the chapters in your E-Book, with Section
titles for each chapter. The Chapter titles should be
hyper-linked to the first page in that chapter, and the
Section titles should be hyperlinked to the first page in
that section.
(iii) A link at the top of each
page of your E-Book that says 'Contents' and which takes the
reader back to the 'Contents' page.
(iv) The Chapter title at the top
of each page, so that the reader knows which Chapter they
are reading.
(v) A set of links at the top of
each page that allow the reader to jump back and forth
between the different sections of the Chapter.
(vi) Forward and Backward arrows
(hyperlinked) at the bottom right of each page which take
the reader back one page or forward one page.
------------------------------
STEP 4: Selling Your E-Book
------------------------------
There are basically 2 ways of
selling your E-Book: either you have a merchant account and
accept credit cards yourself, or you use a '3rd Party Credit
Card Processor'.
Here are two 3rd Party Credit Card
Processors that I recommend. Neither of these 2 companies
charges monthly fees.
Each has advantages and
disadvantages, which I have summarized below:
---------------------
(i) Clickbank
http://www.clickbank.com
---------------------
- To sell your E-Book through
Clickbank, you will have to pay a one-time joining fee of
$49.95
- Clickbank charges 7.5% per sale
plus $1
- With Clickbank you will only be
able to offer payment via Credit Card.
- if you use Clickbank to sell your
E-Book(s), you also have a ready-made affiliate program.
Clickbank will track your affiliate sales and send out
checks every 2 weeks to your affiliates.
- Clickbank will send you an
automatic email every time you (or one of your affiliates)
make a sale.
- Minimum amount before a check is
issued is $5
---------------------
(ii) Ibill (Internet Billing
Company)
http://www.ibill.com/
---------------------
- ibill does not charge a joining
fee.
- ibill charges 15% per sale (more
for telephone billing).
- ibill allows your customers to
pay in a number of different ways, such as online check,
telephone billing, or credit card. Many people don't have a
credit card, so offering your customers alternative ways of
paying can significantly increase your volume of sales.
- ibill doesn't operate an
affiliate program.
- ibill doesn't send you an email
every time you make a sale.
- Minimum amount before a check is
issued is $150
The possibilities with E-Books
really are endless - you're only limited by your own
imagination.
And remember: how ever obscure you
think your E-Book concept is, there will be a market for it.
In fact, that's the essence of 'niche marketing': the more
narrow your focus, the more customers you will find.
Wishing you every success!