Building Your Home Business
Website, Part 2: Creating and Maintaining Your Site
by Donna Schwartz Mills
The Internet has been a boon for
parents who want to work at home, enabling them to set up
shop and market themselves to a global audience - both
quickly and cheaply.
In Part 1 of this series, we
covered the steps to take in building a foundation for your
online business: procuring a domain name and finding a host
for your site. Now you're ready to:
BUILD THE FRAME
You need to make an important
decision: who will be designing and maintaining your site.
The fastest way to get your
business online is to hire a professional to a site for you.
The cheapest way is to do it yourself. You need to assess
the balance between your budget and your time.
Many web hosts offer design services
as well as tools to help you put your pages together and get
them up fast. This is a popular business for work at home
parents and you'll find many listed in directories on sites
like HBWM.com, En-Parent.com and Momsnetwork.com. Here are
some of the accomplished designers who are listed in
ParentPreneur's Member Business Directory:
http://www.laufers.com/idesign/
http://angel-art.net/
http://www.docutype.net/
http://www.effective-results.com/
If you are the hands-on type you
may want to try designing your site yourself, and even if
you do work with a designer, you should probably learn the
basics so you can handle some of the maintenance. One of the
sad truths most webmasters discover is that their sites are
never finished. The immediacy of the World Wide Web ensures
that you will always be discovering ways to improve and
build upon the foundation you create.
If you have the aptitude for it,
you would benefit from learning HTML and creating your site
from scratch. But if you don't - and if time is a factor -
there are plenty of wonderful programs out there that will
enable you to create your site quickly (while learning HTML
basics at your own speed).
These low cost programs are
recommended by the users of cnet.com:
Site Bud - Try free for 21 days
then pay $19.95 http://www.sitebud.com/
Coffee Cup: - Free trial version
download - full featured version costs $49. http://www.coffeecup.com/editor/
Hot Dog Page Wiz: - 30-day free
trial then pay $69.95 http://www.sausagetools.com/pagewiz/overview.html
Front Page - Microsoft's web design
product is expensive, but easy to use. However, you can
order a full-featured version for a 30-day trial for just
$9.95: http://www.microsoft.com/frontpage/evaluation/trial.htm
The retail price of the full program is $169 ($89.95 for
those upgrading from an earlier version).
Dream weaver - This is the favorite
of professionals everywhere. The full program is currently
priced at $299 but they do offer a free 30-day trial:
http://www.macromedia.com/software/dreamweaver/download/
We found a wonderful new training
site that promises to teach you web design with Dream weaver
and even emails you six video tutorials for free. The
information in these videos is valuable even if you don't
use Dream weaver to design your site:
http://parentpreneurclub.com/cgi-bin/ads/pl.cgi?dw
If you are a student, teacher or
school administrator - or home school your kids - you may be
able to obtain these programs at up to half price at http://www.AcademicSuperstore.com
.
The high-end programs include an
FTP (file transfer protocol) function to enable you to
upload your pages to your host. Some hosts allow you to
transfer your files while you are logged into your control
panel. Many webmasters prefer to use a separate FTP program
to handle this task (this comes in handy when you develop
your skills to the point that you are installing your own
CGI scripts). The most popular FTP programs are:
WS*FTP*LE - This limited edition
FTP client may be all you need to handle uploading your
pages to your site and it's FREE for non-commercial home
users. http://www.ftpplanet.com/download.htm
Cute FTP - $39.95 - free 30-day
trial http://www.cuteftp.com/products/cuteftp/index.shtml
Direct FTP - $30 - free 30-day
trial http://www.coffeecup.com/directftp/
There are tons of online resources
to help you get up and running with your website. My
favorites include:
Web monkey: Great tutorials with a
sense of humor. Check out their beginners' section. http://hotwired.lycos.com/webmonkey/frontdoor/beginners.html
CNet's Builder: If you see a cool
effect and want to try it yourself, search for it here
http://www.builder.com
Free Site Templates: Jumpstart your
website by grabbing one of these professionally designed
FREE templates - over 250 to choose from. http://www.freesitetemplates.com
You'll also get a lot of guidance
by downloading any of the following from our Free e-Book
Library:
HTML 4.0 Tutorial Web Development:
Just the FAQs Dynamic Design (and its Relationship to
Internet Marketing) Graphic Design Tutorial
http://parentpreneurclub.com/cgi-bin/ez/pl.cgi?me
Designing your site and getting it
on the web is only half the battle. In Part 3 of this
series, we will focus on what you need to do to get your
site listed in search engines and directories.