Building Your Home Business
Website, Part 1: What Do You Do First?
by Donna Schwartz Mills
As webmaster of a site dedicated to
helping parents earn a living at home, I get lots of emails
like this one:
"I have a home business and am
thinking of marketing it on the web. But I don't even know
how to get started! Where do I begin?"
The answer to that simple question
can also be simple... or extremely complex! Over the years,
I've managed to break it down into four building blocks:
1. YOUR FOUNDATION: You need your
own hosted domain.
Free websites as part of larger
portals are great for personal use - but offer you
absolutely no credibility as a businessperson. You are also
stuck with their advertising, annoying pop ups, pesky exit
windows and other clutter over which you have no control.
The cost of registering a domain of
your own is so low now (as little as $12 per year!) that you
can't afford not to do it.
Most web hosts offer domain
registration and parking (holding on to the domain for you
until you are ready to develop your site). This has turned
into a great business in itself for home based folks, who
are the proprietors of my favorite hosting sites:
WebmasterMoms.com - - Domains for
$12 per year, hosting as low as $6.95 per month http://www.webmastermoms.com
YourDomainforFree.com - Yes, your
domain is free if you sign up for their hosting package;
otherwise it will cost you $14.95 per year http://www.yourdomainforfree.com
4GreatHosting.com - $20 per year
domain registration. Hosting packages start at $14.95 per
month. http://www.4greathosting.com
Think carefully about selecting the
name of your domain. You want something that accurately
describes your business and is easy to type and remember.
(You don't want to do what I did and call yourself 'parentpreneurclub.com!')
Make a list of keywords that apply
to your business and try them out. You should probably
develop a list of possible domain names in case your first
choice is already taken. (Be sure to hold on to that list of
keywords - you will need it again when you start creating
and promoting your site!)
While there are now a plethora of
possible domain extensions -- i.e., .org, .net, .biz, etc. -
not to mention those that designate a particular country
like .co.uk -- the last time I looked, .com was still the
Rolls Royce of the field. People just tend to automatically
add .com to anything they type in a browser and it may take
a long time before that changes.
Your registrar will be connected to
the Who Is database, which will help you research names that
are still available. Some registrars (like Webmastermoms.com)
also offer some nifty tools called "Word Wizard" and "Domain
Twist" that can help.
Here are some great e-Books to help
you get started:
"How to Create a Web Presence for
Your Home Business on a Shoestring" "Your Own Internet
Business"
Download these free e-Books at
http://parentpreneurclub.com/cgi-bin/ez/pl.cgi?ea
In Part 2, we'll look at the next
step in taking your business on the web: Creating your
website.